Great post-mortem from POLITICO’s Anna Palmer on how the effort to kill SOPA and PIPA amounted to a disruption of Washington’s traditional lobbying game. Highlights:
>Fights are no longer just about which side has the most — or best — lobbyists. The new world of Washington influence is more diverse:Traditional access lobbying is waged alongside campaigns that use media, grass-roots activism and the Internet — activity often not reported in federal lobbying filings.
…
Several lobbyists pointed to last week’s massive online mobilization that tanked two fast-moving anti-online piracy bills as the perfect example of how the influence game is changing. While clients are still willing to pay for access lobbying, there is more of a focus on nonreportable strategy through social media and other grass-roots initiatives.
And the best nugget from the story:
“A well-resourced content group of people completely got outmaneuvered by the guys in the basement,” Ogilvy Government Relations’ Drew Maloney said of the anti-piracy fight.
